In the vast social media landscape, it's understandable you feel lost in the jungle of jargon...
No worries, we'll guide you through it.
InfluPedia
Your Guide to Social Media Jargon
Engagement rate is the percentage of an audience that interacts with a piece of content, typically measured by likes, comments, shares, and saves relative to the total number of impressions.
Follower reach reflects the number of followers a creator has, illustrating their potential audience size and reach within the platform.
A niche is a specific segment of the market that caters to a distinct group of consumers with shared interests or characteristics.
A subniche is a specialized subset within a broader niche, focusing on
a narrower audience segment or topic.The price per post is the cost associated with a single sponsored post on
an influencer's social media account, often determined by factors like
audience size, engagement rate, and campaign requirements.
The average amount of likes is the typical number of likes received on
a social media post, providing insight into the level of audience
engagement and content popularity.
The average amount of comments is the typical number of comments
received on a social media post, indicating audience interaction and conversation sparked by the content.
The average number of likes is the typical number of likes received on
a social media post, providing insight into the level of audienceengagement and content popularity.
The average number of likes is the typical number of likes received on a social media post, providing insight into the level of audience engagement and content popularity.
Meso influencers are creators with a mid-sized social media following, usually ranging from tens of thousands to a few hundred thousand followers, recognized for their ability to reach a broader audience while maintaining high engagement rates.
Macro influencers are influencers with a large social media following, often exceeding hundreds of thousands or millions of followers, known for their wide reach and potential to impact mainstream audiences.
A content creator is an individual who produces and shares digital content across various online platforms, including social media, blogs, videos, and podcasts, to engage and entertain their audience.
Content created and shared by users rather than brands or businesses, often showcasing authentic experiences, testimonials, or reviews related to a product or service.
Influencer outreach refers to the process of reaching out to influencers to establish collaborations, partnerships, or sponsored content opportunities, aiming to leverage their influence to promote products or brands.
